Webinar

Outbound Isn’t Broken. Your Revenue Architecture Is.

How Modern B2B Companies Combine Outbound, ABM, and Data to Build Pipeline

LIVE on April 16 at 11-11:45 am Mountain Time (MDT)

AI noise is up. Inbox filters are tighter. Buyers are harder to reach.
Yet most teams still rely on the same outbound and ABM playbooks and wonder why pipeline is inconsistent.

The issue isn’t effort or messaging. It’s the system behind it.

In this session, Christian Piuma introduces the Outbound Architecture Framework, a modern model for aligning data, deliverability, outbound, and ABM into a pipeline engine that actually scales.

If your outbound feels unpredictable, this will show you why and how to fix it.

What We Will Cover:

Why traditional outbound is struggling in today’s market
The key layers of the Outbound Architecture Framework
How outbound and ABM work together to drive pipeline
The hidden gaps that cause outbound programs to fail
How to improve targeting, deliverability, and messaging
How to build a repeatable outbound pipeline system

If you cannot attend, please still register, and we will send you the recording.

Who Should Attend?

This session is designed for:

B2B SaaS and Service companies
CEOs and Founders who want to own the growth story of their company
Sales Leaders building or scaling their outbound team
Revenue and ABM Leaders looking for a repeatable outbound playbook that actually works

Presenter

Christian Piuma

SalesLeap CEO + Co-Founder

Christian Piuma is a startup executive focused on building scalable revenue systems for early-stage B2B companies. He previously helped scale Audigy Group, which was acquired for $151 million in 2016, and contributed to the growth of Elation Health, now a venture-backed company valued at over $500M.

He co-founded SalesLeap in 2019 to help B2B companies build predictable pipeline through modern outbound strategy and sales development. SalesLeap has supported more than 165 B2B services and SaaS companies in implementing scalable outbound programs.

In 2026, SalesLeap was acquired by Avidly Group through its North American business Blue Frog, expanding its outbound growth capabilities into Avidly’s global revenue transformation platform.

SalesLeap is a HubSpot Platinum Partner and a 2025 HubSpot Impact Award winner.

SalesLeap Wins HubSpot Impact Award 2025